Advanced Technologies

Japanese-brand automakers are committed to creating safer, more accessible, and more efficient mobility options. We are at the forefront of developing emerging technologies, including connected/autonomous vehicles, advanced driver assistance systems, and environmentally friendly technologies.

HINO

  • The Hino 195h Diesel-Electric Hybrid cab-over represents a giant leap for alternative fuel commercial vehicles in North America. It is designed from the ground-up for the U.S. and arrives with the benefit of six generations of technology evolution and more than 10,000 production vehicles already on the road around the world, solidifying Hino as the leader in
    commercial truck diesel-electric hybrid technology.

HONDA

  • At Honda R&D, safety is a priority. That’s why they have gone to great lengths to produce the world’s first ultrahigh- strength steel inner and outer door ring system. Through a partnership with ArcelorMittal, Honda has designed and implemented the new technology for use in the new 2019 Acura RDX. This system allows the vehicle to be stronger, safer, lighter, and more fuel efficient.

MAZDA

  • Pedestrian deaths are on the rise, and Mazda has worked to implement a driver assistance system that should help mitigate this growing concern. The technology is called Advanced Smart City Brake Support (SCBS). Advanced SCBS detects pedestrians as they cross in front of the vehicle and then automatically engages the emergency braking. The system also works by sensing the car in front while driving at low speeds common in urban areas or congested traffic to help avoid frontal collisions. Mazda has worked closely with the Insurance Institute for Highway Safety to evaluate and test the highly-rated technology.

MITSUBISHI

  • The Outlander PHEV boasts a 22-mile all-electric driving range and EPA-estimated 74 MPG-e, and leverages the increasingly cleaner U.S. power grid as a fuel source to significantly increase the environmental benefits of the plug-in SUV powertrain.

NISSAN

  • In 2018, Nissan North America announced an agreement with NASA’s Ames Research Center to collaborate on research and technology development for future autonomous mobility services, including a working demonstration in Silicon Valley. Under the terms of the five-year research and development partnership, originally announced in 2017, researchers from the Nissan Research Center in Silicon Valley and NASA Ames have been working together to advance autonomous vehicle systems.

SUBARU

  • The Crosstrek Hybrid is an environmentally friendly vehicle equipped with the newly developed Plug-In Hybrid system, the first such system for Subaru. It has been engineered to fine-tune the superb rough road drivability and driving enjoyment that Subaru provides based on its symmetrical AWD technology. The vehicle improves all aspects of these qualities, without compromising safety or other features.

TOYOTA

  • Toyota Research Institute Inc. (TRI) is an R&D enterprise with a focus on artificial intelligence and robotics. TRI’s primary mission is to accelerate R&D in a range of fields to help resolve society’s future challenges by using artificial intelligence and big data which can contribute to a sustainable future where everyone can experience a safer, freer, and unconstrained life. TRI has invested millions in research collaborations with MIT, Stanford, and the University of Michigan. Together, TRI seeks to advance the state of science and contribute to the research community, while enabling young researchers to realize their dream of completing a PhD degree.

Japanese-brand automakers are committed to creating safer, more accessible, and more efficient mobility options. We are at the forefront of developing emerging technologies, including connected/autonomous vehicles, advanced driver assistance systems, and environmentally friendly technologies.

 

HINO

  •  

HONDA

  • At Honda R&D, safety is a priority. That’s why they have gone to great lengths to produce the world’s first ultrahigh- strength steel inner and outer door ring system. Through a partnership with ArcelorMittal, Honda has designed and implemented the new technology for use in the new 2019 Acura RDX. This system allows the vehicle to be stronger, safer, lighter, and more fuel efficient.

MAZDA

  • Pedestrian deaths are on the rise, and Mazda has worked to implement a driver assistance system that should help mitigate this growing concern. The technology is called Advanced Smart City Brake Support (SCBS). Advanced SCBS detects pedestrians as they cross in front of the vehicle and then automatically engages the emergency braking. The system also works by sensing the car in front while driving at low speeds common in urban areas or congested traffic to help avoid frontal collisions. Mazda has worked closely with the Insurance Institute for Highway Safety to evaluate and test the highly-rated technology.

MITSUBISHI

  • The Outlander PHEV boasts a 22-mile all-electric driving range and EPA-estimated 74 MPG-e, and leverages the increasingly cleaner U.S. power grid as a fuel source to significantly increase the environmental benefits of the plug-in SUV powertrain.

NISSAN

  • In 2018, Nissan North America announced an agreement with NASA’s Ames Research Center to collaborate on research and technology development for future autonomous mobility services, including a working demonstration in Silicon Valley. Under the terms of the five-year research and development partnership, originally announced in 2017, researchers from the Nissan Research Center in Silicon Valley and NASA Ames have been working together to advance autonomous vehicle systems.

SUBARU

  • The Crosstrek Hybrid is an environmentally friendly vehicle equipped with the newly developed Plug-In Hybrid system, the first such system for Subaru. It has been engineered to fine-tune the superb rough road drivability and driving enjoyment that Subaru provides based on its symmetrical AWD technology. The vehicle improves all aspects of these qualities, without compromising safety or other features.

TOYOTA

  • Toyota Research Institute Inc. (TRI) is an R&D enterprise with a focus on artificial intelligence and robotics. TRI’s primary mission is to accelerate R&D in a range of fields to help resolve society’s future challenges by using artificial intelligence and big data which can contribute to a sustainable future where everyone can experience a safer, freer, and unconstrained life. TRI has invested millions in research collaborations with MIT, Stanford, and the University of Michigan. Together, TRI seeks to advance the state of science and contribute to the research community, while enabling young researchers to realize their dream of completing a PhD degree.

Workforce Development

Japanese-brand automakers recognize that the nature of manufacturing is changing. That is why we are invested in preparing current employees for a career of lifelong skill development and partnering with local schools and organizations to help students thrive in the workplaces of the future.

HINO

HONDA

  • To address the manufacturing talent and skill shortage in Ohio, Honda launched the EPIC workforce initiative in 2015 intending to create interest in manufacturing as a career, from middle school students through community colleges and four-year universities. As part of this program, Honda partnered with Exempted Village School district in Marysville, Ohio, as well as Otterbein University, High Point Career Center, and Columbus State Community College to create the Marysville STEM Early College High School. The school’s building and curriculum are focused on student-led, project-based learning involving hands-on problem solving and collaboration.
  • Honda Manufacturing of Alabama (HMA) collaborated with the state’s Alabama Industrial Development and Training (AIDT) on two training facilities to help train local associates for Honda. The jointly designed facilities, one in Lincoln, Alabama, near the HMA plant, opened in 2000 to support the launch of production, and the other in nearby Pell City, Alabama, also provide workforce recruitment and training facilities for Alabama residents who were training to work for other companies.
  • In 2014, Honda of America Manufacturing (HAM) established two Technical Development Centers (TDCs) to help prepare Honda and its associates for the 21st century of manufacturing. The TDCs work to advance the skills of Honda engineers, equipment service technicians, and production associates involved in auto production at Honda plants in Ohio and throughout North America.
  • Honda supports the Hispanic Scholarship Fund (HSF) STEM Summit which provides high school students an opportunity to learn about career success in STEM fields through mentoring, professional insight, and career guidance.
  • In partnership with the Thurgood Marshall College Fund (TMCF), Honda awarded scholarships to five HBCU students for the 2018-19 academic year. The awards are part of an annual scholarship fund Honda established in 2018 to support students pursuing an education in engineering, supply chain management, and manufacturing-related fields.
  • Founded and solely funded by Honda, Eagle Rock School and Professional Development Center is a nationally recognized, full academic, residential high school in Colorado that emphasizes experiential education and project-based learning for students who feel disconnected in traditional academic settings. The school’s Professional Development Center works with educators across the U.S. to make the high school experience more engaging for young people.
  • In 2019, HAM opened another training center, to provide new production associates the skills to successfully transition into manufacturing roles. The $1.9 million investment enables up to 100 new production associates each week the opportunity to learn in three main categories of training: process simulation, hands-on static skills, and classroom instruction.

MAZDA

  • Mazda-Toyota Manufacturing (MTM) collaborated with the Limestone County Career Technical Center to create a new course in advanced manufacturing. MTM donated instructional equipment to the technical center, and Calhoun Community College provided instructors for the course. MTM representatives also participate in the school’s advisory council.
  • Working in partnership with WyoTech (a technical training institute) and Zenith Education Group (a system of non-profit career colleges), Mazda has developed a certification course for automotive graduates to receive the skills needed to excel as a technician at a Mazda dealership. To support the program, Mazda has donated more than 20 vehicles, specialized tooling, and equipment, in addition to several current model year vehicles rotated out annually for current year technology.
  • MTM donated $750,000 to support STEM-related programs to encourage and motivate students to pursue a career in the manufacturing field. The company allocated $500,000 to the Huntsville/Madison Chamber Foundation to start a career exploration online platform to help highlight careers in manufacturing to students, build skills, and connect job seekers to opportunities. The remaining $250,000 will be split between six school districts in Madison, Limestone, and Morgan counties to advance STEM or career technical programs that align with advanced manufacturing.
  • MTM, Toyota Motor Manufacturing Alabama, and Polaris partnered a new program focused on empowering women to begin or develop a career in manufacturing.

MITSUBISHI

  • Staff members at Mitsubishi Motors R&D of America (MRDA) participated in leadership training with Leader Dogs for the Blind. This event, which had them training guide dogs, helped staff better understand how to work with a team and be leaders themselves.

NISSAN

  • Nissan and the Tennessee Board of Regents joined forces to build the Tennessee College of Applied Technology at Murfreesboro’s Smyrna Campus and Nissan Training Center. The 162,000-square-foot facility with a total investment of $45.75 million offers programs to equip Tennessee students and Nissan employees with skills for successful careers in advanced manufacturing and automotive technology.
  • Nissan and the 100 Black Men of America organization hold an annual Resume Challenge and Summit for high school students around the U.S. to meet with Nissan leadership and participate in workshops to help prepare them for future success.
  • Nissan, in partnership with Rutherford Chamber of Commerce, provides an externship program for K-12 grade teachers where Nissan invites teachers to their manufacturing plant to work alongside their employees. The program helps teachers to fully understand the skills and competencies Nissan requires at their organization. This opportunity provides teachers with a clearer understanding of what happens in the manufacturing plant and the numerous job opportunities that are available for their students.
  • In 2017, Nissan partnered with Mississippi Robotics to host the STEM/Robotics Competition at Nissan’s Canton Assembly Plant.
  • Nissan North America, Mississippi State University’s CAVS Extension (CAVSE), the Mississippi Department of Education’s Offices of Vocational Education and Workforce Development, and the following four Mississippi school districts: Madison County, Canton Public, Leake County, and Jackson Public schools partnered together to create “STEP Robotics.” This initiative is designed to introduce students and instructors from the school districts to the latest technology used at Nissan’s manufacturing facility in Canton, Mississippi. Nissan hosts the instructors’ training, a student computer classroom, robotics lab, Nissan plant tour, robotics competition, and awards ceremony.
  • Middle Tennessee State University (MTSU), in collaboration with Bridgestone and Nissan, created a Mechatronics Engineering degree program.

SUBARU

  • Subaru of Indiana Automotive (SIA) has partnered with Vincennes University and the Purdue College of Technology to create the Advanced Internship in Manufacturing (AIM) program to help bridge the gap between post-secondary educational opportunities in Indiana and highly skilled job opportunities in the manufacturing industry. After the completion of the internship, students are eligible to continue their education and earn a bachelor’s degree in engineering technology from the College of Technology, with SIA covering the cost of the degree.
  • Since 2015, Subaru has partnered with the American Association for the Advancement of Science (AAAS) to donate over 277,600 science books to schools in communities across the country.
  • Subaru of America Foundation helps to fund the “Cradle of Liberty Council,” the Boy Scouts of America’s Philadelphia Exploring program. This program provides young individuals with the opportunity to participate in job shadowing and learn vital skills onsite at corporations.
  • Subaru of America Foundation funded the renovation of The POINT program’s facility to create a training center. For over 15 years, The POINT has been committed to assisting at-risk youth. One program in particular—Hands-On Training—provides students with the opportunity to learn skills that expose them to future careers in trade industries.
  • Subaru of America Foundation supports “Students Rising Above” (SRA). This non-profit organization supports low-income, first-generational college students by assisting them throughout their college career and into the workforce. SRA helps to serve the community, provides a new generation of employees, and sends diverse thought leaders into the workforce.
  • Subaru of America Foundation has consistently supported “Techbridge Girls” (TBG), a program that was launched in 2000 to empower girls from low-income communities to achieve greater economic mobility through STEM careers. This program offers hands-on after-school activities with leadership and support of mentors and role models. Subaru is a national supporter of all three TBG direct service locations in Oakland, Seattle, and Washington, D.C.

TOYOTA

Japanese-brand automakers recognize that the nature of manufacturing is changing. That is why we are invested in preparing current employees for a career of lifelong skill development and partnering with local schools and organizations to help students thrive in the workplaces of the future.

HINO

 

HONDA

  • To address the manufacturing talent and skill shortage in Ohio, Honda launched the EPIC workforce initiative in 2015 intending to create interest in manufacturing as a career, from middle school students through community colleges and four-year universities. As part of this program, Honda partnered with Exempted Village School district in Marysville, Ohio, as well as Otterbein University, High Point Career Center, and Columbus State Community College to create the Marysville STEM Early College High School. The school’s building and curriculum are focused on student-led, project-based learning involving hands-on problem solving and collaboration.
  • Honda Manufacturing of Alabama (HMA) collaborated with the state’s Alabama Industrial Development and Training (AIDT) on two training facilities to help train local associates for Honda. The jointly designed facilities, one in Lincoln, Alabama, near the HMA plant, opened in 2000 to support the launch of production, and the other in nearby Pell City, Alabama, also provide workforce recruitment and training facilities for Alabama residents who were training to work for other companies.
  • In 2014, Honda of America Manufacturing (HAM) established two Technical Development Centers (TDCs) to help prepare Honda and its associates for the 21st century of manufacturing. The TDCs work to advance the skills of Honda engineers, equipment service technicians, and production associates involved in auto production at Honda plants in Ohio and throughout North America.
  • Honda supports the Hispanic Scholarship Fund (HSF) STEM Summit which provides high school students an opportunity to learn about career success in STEM fields through mentoring, professional insight, and career guidance.
  • In partnership with the Thurgood Marshall College Fund (TMCF), Honda awarded scholarships to five HBCU students for the 2018-19 academic year. The awards are part of an annual scholarship fund Honda established in 2018 to support students pursuing an education in engineering, supply chain management, and manufacturing-related fields.
  • Founded and solely funded by Honda, Eagle Rock School and Professional Development Center is a nationally recognized, full academic, residential high school in Colorado that emphasizes experiential education and project-based learning for students who feel disconnected in traditional academic settings. The school’s Professional Development Center works with educators across the U.S. to make the high school experience more engaging for young people.
  • In 2019, HAM opened another training center, to provide new production associates the skills to successfully transition into manufacturing roles. The $1.9 million investment enables up to 100 new production associates each week the opportunity to learn in three main categories of training: process simulation, hands-on static skills, and classroom instruction.

 

MAZDA

  • Mazda-Toyota Manufacturing (MTM) collaborated with the Limestone County Career Technical Center to create a new course in advanced manufacturing. MTM donated instructional equipment to the technical center, and Calhoun Community College provided instructors for the course. MTM representatives also participate in the school’s advisory council.
  • Working in partnership with WyoTech (a technical training institute) and Zenith Education Group (a system of non-profit career colleges), Mazda has developed a certification course for automotive graduates to receive the skills needed to excel as a technician at a Mazda dealership. To support the program, Mazda has donated more than 20 vehicles, specialized tooling, and equipment, in addition to several current model year vehicles rotated out annually for current year technology.
  • MTM donated $750,000 to support STEM-related programs to encourage and motivate students to pursue a career in the manufacturing field. The company allocated $500,000 to the Huntsville/Madison Chamber Foundation to start a career exploration online platform to help highlight careers in manufacturing to students, build skills, and connect job seekers to opportunities. The remaining $250,000 will be split between six school districts in Madison, Limestone, and Morgan counties to advance STEM or career technical programs that align with advanced manufacturing.
  • MTM, Toyota Motor Manufacturing Alabama, and Polaris partnered a new program focused on empowering women to begin or develop a career in manufacturing.

 

MITSUBISHI

  • Staff members at Mitsubishi Motors R&D of America (MRDA) participated in leadership training with Leader Dogs for the Blind. This event, which had them training guide dogs, helped staff better understand how to work with a team and be leaders themselves.

 

NISSAN

  • Nissan and the Tennessee Board of Regents joined forces to build the Tennessee College of Applied Technology at Murfreesboro’s Smyrna Campus and Nissan Training Center. The 162,000-square-foot facility with a total investment of $45.75 million offers programs to equip Tennessee students and Nissan employees with skills for successful careers in advanced manufacturing and automotive technology.
  • Nissan and the 100 Black Men of America organization hold an annual Resume Challenge and Summit for high school students around the U.S. to meet with Nissan leadership and participate in workshops to help prepare them for future success.
  • Nissan, in partnership with Rutherford Chamber of Commerce, provides an externship program for K-12 grade teachers where Nissan invites teachers to their manufacturing plant to work alongside their employees. The program helps teachers to fully understand the skills and competencies Nissan requires at their organization. This opportunity provides teachers with a clearer understanding of what happens in the manufacturing plant and the numerous job opportunities that are available for their students.
  • In 2017, Nissan partnered with Mississippi Robotics to host the STEM/Robotics Competition at Nissan’s Canton Assembly Plant.
  • Nissan North America, Mississippi State University’s CAVS Extension (CAVSE), the Mississippi Department of Education’s Offices of Vocational Education and Workforce Development, and the following four Mississippi school districts: Madison County, Canton Public, Leake County, and Jackson Public schools partnered together to create “STEP Robotics.” This initiative is designed to introduce students and instructors from the school districts to the latest technology used at Nissan’s manufacturing facility in Canton, Mississippi. Nissan hosts the instructors’ training, a student computer classroom, robotics lab, Nissan plant tour, robotics competition, and awards ceremony.
  • Middle Tennessee State University (MTSU), in collaboration with Bridgestone and Nissan, created a Mechatronics Engineering degree program.

 

SUBARU

  • Subaru of Indiana Automotive (SIA) has partnered with Vincennes University and the Purdue College of Technology to create the Advanced Internship in Manufacturing (AIM) program to help bridge the gap between post-secondary educational opportunities in Indiana and highly skilled job opportunities in the manufacturing industry. After the completion of the internship, students are eligible to continue their education and earn a bachelor’s degree in engineering technology from the College of Technology, with SIA covering the cost of the degree.
  • Since 2015, Subaru has partnered with the American Association for the Advancement of Science (AAAS) to donate over 277,600 science books to schools in communities across the country.
  • Subaru of America Foundation helps to fund the “Cradle of Liberty Council,” the Boy Scouts of America’s Philadelphia Exploring program. This program provides young individuals with the opportunity to participate in job shadowing and learn vital skills onsite at corporations.
  • Subaru of America Foundation funded the renovation of The POINT program’s facility to create a training center. For over 15 years, The POINT has been committed to assisting at-risk youth. One program in particular—Hands-On Training—provides students with the opportunity to learn skills that expose them to future careers in trade industries.
  • Subaru of America Foundation supports “Students Rising Above” (SRA). This non-profit organization supports low-income, first-generational college students by assisting them throughout their college career and into the workforce. SRA helps to serve the community, provides a new generation of employees, and sends diverse thought leaders into the workforce.
  • Subaru of America Foundation has consistently supported “Techbridge Girls” (TBG), a program that was launched in 2000 to empower girls from low-income communities to achieve greater economic mobility through STEM careers. This program offers hands-on after-school activities with leadership and support of mentors and role models. Subaru is a national supporter of all three TBG direct service locations in Oakland, Seattle, and Washington, D.C.

 

TOYOTA

Supporting Local Communities

Japanese-brand automakers support communities across America through charitable giving, volunteer programs, and community engagement initiatives.

HINO

  • Hino employees in Arkansas, Michigan, and West Virginia participate in numerous local charity events, such as Relay for Life, the St. Jude 5K walk, and Toys for Tots.
  • In West Virginia, Hino donated $10,000 to help build a playground at Williamstown Elementary.

HONDA

  • Honda operates three separate charitable foundations that are active in the United States: the American Honda Foundation, which focuses on support to youth and science education-oriented non-profit organizations; the Honda of America Manufacturing Foundation, which supports non-profit organizations and initiatives in Ohio; and the Honda Marine Science Foundation, which focuses on restoring marine ecosystems and facilitating climate change resilience.
  • Honda also conducts an annual “Team Honda Week of Service,” wherein its North American associates are encouraged to participate along with the company’s suppliers and dealers in a coordinated set of volunteering projects. The 2019 “Week of Service” mobilized more than 25,000 volunteers conducting nearly 600 service activities throughout North America.
  • One of Honda’s most significant and longest-running philanthropic initiatives in the United States is the Honda Campus All-Star Challenge (HCASC), an academic competition for Historically Black Colleges and Universities (HBCUs). Since the program’s inception in 1989, Honda has awarded more than $8 million in grants to participating HBCUs through HCASC.
  • The “HondaGo” and “Hands on Honda” programs further the contributions of Honda employees by providing small grants to the non-profits with which employees volunteer, and matching funds when employees donate to a non-profit.

MAZDA

  • Since 1992, the Mazda Foundation has provided grants cumulatively totaling $12.9 million to U.S. charities. Foundation initiatives include “After-School All-Stars,” which offers youth leadership development and community service; “Building Homes for Heroes,” which gives houses to injured veterans of the Iraq and Afghanistan wars; and the Second Harvest Food Bank of Orange County.
  • During the “Mazda Drive for Good” charity event, Mazda committed to one hour of community service work for every customer test drive and donated funds to charity for every Mazda vehicle purchased. From its inauguration in 2012 through the conclusion of the 2016 event, Mazda donated more than $18.4 million to charities across the United States and delivered more than 263,000 volunteer hours.

MITSUBISHI

  • Mitsubishi developed its corporate social responsibility initiative, “Small Batch – Big Impact,” to provide vehicle loans to small non-profits to help support local communities. Recent donations have been made to Nashville, Tennessee-based Community Resource Center (2020); Las Vegas, Nevada-based Goodie Two Shoes Foundation (2019); and Dallas, Texas-based Record the Journey (2019), with all three charities using their Mitsubishi vehicles to further their outreach and mission.
  • In 2018, Mitsubishi announced its support of The Asher House, an organization that helps shelter dogs find homes across the country. In addition to the donation of a vehicle to help Lee Asher, the founder, transport shelter dogs, MMNA also provided support for rescue events and other social gatherings across the U.S.

NISSAN

  • Since 2005, Nissan has contributed more than $17.9 million to Habitat for Humanity to help families build affordable homes. Nissan employees have logged more than 116,000 volunteer hours and have worked with more than 135 families to build safe, affordable and sustainable homes. Nissan also donates vehicles to Habitat each year.
  • Over its 28-year history, the Nissan Foundation has awarded more than $12 million to approximately 150 organizations promoting respect and understanding among cultural and ethnic groups. Founded in 1992, the mission of the Nissan Foundation is to build community by valuing cultural diversity. Formed in response to the civil unrest that occurred near Nissan North America’s then-U.S. sales operations in Southern California following the Rodney King trial verdict, the Nissan Foundation has annually awarded hundreds of thousands of dollars to nonprofit organizations that support the Foundation’s mission.
  • Nissan’s Smyrna plant supports hundreds of local organizations and combined annual corporate and employee contributions routinely exceed $500,000. Nissan employee volunteers devote thousands of hours annually with area schools mentoring children, building homes in Rutherford County through Habitat for Humanity and assisting a wide variety of other community organizations.
  • Nissan’s Canton plant and its employees have given more than $17 million in charitable contributions since 2003. They have supported more than 200 organizations that help serve the area including Habitat for Humanity, Mississippi Food Network, Community Stewpot, Our Daily Bread, United Way, area school districts and colleges, Boys and Girls Clubs, 100 Black Men, Mississippi Children’s Museum, Mission Mississippi, the Natural Science Museum, and the Nature Conservancy.

SUBARU

  • Since its inauguration in 2008, Subaru’s annual “Share the Love” event has resulted in more than $176 million in donations to the ASPCA, Make-A-Wish, Meals on Wheels, and the National Park Foundation.
  • At Subaru of Indiana Automotive (SIA), the “Subaru Serves” initiative directly connects employees with volunteering opportunities in their community. Likewise, Lafayette, Indiana, area non-profits in need of volunteers can directly file a request with the company.
  • SIA hosts the Subaru Color 5K, an annual fundraiser for Special Olympics Indiana.

TOYOTA

  • Toyota Family Learning is a multi-generational solution to educational challenges that responds to societal changes and opportunities. This nationwide initiative is led by the National Center for Families Learning (NCFL). To help celebrate the 30th anniversary of NCFL in 2019, Toyota donated $1 million, bringing Toyota’s total contribution over its 28-year partnership with NCFL to $50 million.
  • Since 1999, Toyota has been the national sponsor for the National Environmental Education Foundation’s National Public Lands Day. Toyota has contributed more than $9 million to National Public Lands Day in donations, grants, and volunteer equivalent hours.
  • The Toyota Motor Manufacturing, Kentucky (TMMK) “Volunteers in Place” program was established in 1994 to encourage employees to be active in their communities, and now TMMK also has company-sponsored volunteering and service events. Each year, TMMK recognizes its top ten volunteers for their service to the community, and TMMK awards small grants to the supported non-profits. These grants contribute more than $50,000 each year to Georgetown, Kentucky area non-profits.

Japanese-brand automakers support communities across America through charitable giving, volunteer programs, and community engagement initiatives.

Hino

  • Hino employees in Arkansas, Michigan, and West Virginia participate in numerous local charity events, such as Relay for Life, the St. Jude 5K walk, and Toys for Tots.
  • In West Virginia, Hino donated $10,000 to help build a playground at Williamstown Elementary.

Honda

  • Honda operates three separate charitable foundations that are active in the United States: the American Honda Foundation, which focuses on support to youth and science education-oriented non-profit organizations; the Honda of America Manufacturing Foundation, which supports non-profit organizations and initiatives in Ohio; and the Honda Marine Science Foundation, which focuses on restoring marine ecosystems and facilitating climate change resilience.
  • Honda also conducts an annual “Team Honda Week of Service,” wherein its North American associates are encouraged to participate along with the company’s suppliers and dealers in a coordinated set of volunteering projects. The 2019 “Week of Service” mobilized more than 25,000 volunteers conducting nearly 600 service activities throughout North America.
  • One of Honda’s most significant and longest-running philanthropic initiatives in the United States is the Honda Campus All-Star Challenge (HCASC), an academic competition for Historically Black Colleges and Universities (HBCUs). Since the program’s inception in 1989, Honda has awarded more than $8 million in grants to participating HBCUs through HCASC.
  • The “HondaGo” and “Hands on Honda” programs further the contributions of Honda employees by providing small grants to the non-profits with which employees volunteer, and matching funds when employees donate to a non-profit.

Mazda

  • Since 1992, the Mazda Foundation has provided grants cumulatively totaling $12.9 million to U.S. charities. Foundation initiatives include “After-School All-Stars,” which offers youth leadership development and community service; “Building Homes for Heroes,” which gives houses to injured veterans of the Iraq and Afghanistan wars; and the Second Harvest Food Bank of Orange County.
  • During the “Mazda Drive for Good” charity event, Mazda committed to one hour of community service work for every customer test drive and donated funds to charity for every Mazda vehicle purchased. From its inauguration in 2012 through the conclusion of the 2016 event, Mazda donated more than $18.4 million to charities across the United States and delivered more than 263,000 volunteer hours.

Mitsubishi

  • Mitsubishi developed its corporate social responsibility initiative, “Small Batch – Big Impact,” to provide vehicle loans to small non-profits to help support local communities. Recent donations have been made to Nashville, Tennessee-based Community Resource Center (2020); Las Vegas, Nevada-based Goodie Two Shoes Foundation (2019); and Dallas, Texas-based Record the Journey (2019), with all three charities using their Mitsubishi vehicles to further their outreach and mission.
  • In 2018, Mitsubishi announced its support of The Asher House, an organization that helps shelter dogs find homes across the country. In addition to the donation of a vehicle to help Lee Asher, the founder, transport shelter dogs, MMNA also provided support for rescue events and other social gatherings across the U.S.

Nissan

  • Since 2005, Nissan has contributed more than $17.9 million to Habitat for Humanity to help families build affordable homes. Nissan employees have logged more than 116,000 volunteer hours and have worked with more than 135 families to build safe, affordable and sustainable homes. Nissan also donates vehicles to Habitat each year.
  • Over its 28-year history, the Nissan Foundation has awarded more than $12 million to approximately 150 organizations promoting respect and understanding among cultural and ethnic groups. Founded in 1992, the mission of the Nissan Foundation is to build community by valuing cultural diversity. Formed in response to the civil unrest that occurred near Nissan North America’s then-U.S. sales operations in Southern California following the Rodney King trial verdict, the Nissan Foundation has annually awarded hundreds of thousands of dollars to nonprofit organizations that support the Foundation’s mission.
  • Nissan’s Smyrna plant supports hundreds of local organizations and combined annual corporate and employee contributions routinely exceed $500,000. Nissan employee volunteers devote thousands of hours annually with area schools mentoring children, building homes in Rutherford County through Habitat for Humanity and assisting a wide variety of other community organizations.
  • Nissan’s Canton plant and its employees have given more than $17 million in charitable contributions since 2003. They have supported more than 200 organizations that help serve the area including Habitat for Humanity, Mississippi Food Network, Community Stewpot, Our Daily Bread, United Way, area school districts and colleges, Boys and Girls Clubs, 100 Black Men, Mississippi Children’s Museum, Mission Mississippi, the Natural Science Museum, and the Nature Conservancy.

Subaru

  • Since its inauguration in 2008, Subaru’s annual “Share the Love” event has resulted in more than $176 million in donations to the ASPCA, Make-A-Wish, Meals on Wheels, and the National Park Foundation.
  • At Subaru of Indiana Automotive (SIA), the “Subaru Serves” initiative directly connects employees with volunteering opportunities in their community. Likewise, Lafayette, Indiana, area non-profits in need of volunteers can directly file a request with the company.
  • SIA hosts the Subaru Color 5K, an annual fundraiser for Special Olympics Indiana.

Toyota

  • Toyota Family Learning is a multi-generational solution to educational challenges that responds to societal changes and opportunities. This nationwide initiative is led by the National Center for Families Learning (NCFL). To help celebrate the 30th anniversary of NCFL in 2019, Toyota donated $1 million, bringing Toyota’s total contribution over its 28-year partnership with NCFL to $50 million.
  • Since 1999, Toyota has been the national sponsor for the National Environmental Education Foundation’s National Public Lands Day. Toyota has contributed more than $9 million to National Public Lands Day in donations, grants, and volunteer equivalent hours.
  • The Toyota Motor Manufacturing, Kentucky (TMMK) “Volunteers in Place” program was established in 1994 to encourage employees to be active in their communities, and now TMMK also has company-sponsored volunteering and service events. Each year, TMMK recognizes its top ten volunteers for their service to the community, and TMMK awards small grants to the supported non-profits. These grants contribute more than $50,000 each year to Georgetown, Kentucky area non-profits.

COVID-19 Response

With vast production and innovation capacity in the U.S., automakers of all origins have supported relief efforts to address the COVID-19 crisis. As integral members of the communities in which they operate, Japanese automakers stepped in to produce and donate personal protective equipment (PPE) as well as to support community-oriented relief programs.

HONDA

GM/HONDA – FUEL CELL SYSTEM MANUFACTURING LLC (FCSM)

MAZDA

  • Mazda Honors Healthcare Heroes with New Essential Car Care Program – Mazda provided free standard oil changes and enhanced cleaning services for U.S. healthcare workers at participating dealers nationwide. This service was not limited to Mazda owners and was offered to many makes and models from other automakers.
  • The Board of Trustees of the Mazda Foundation (USA) Inc., has awarded $215,000 in grants to nine food banks operating in six major metropolitan areas across the United States. The grants will enable the awardees to serve an estimated 730,000 meals in the next 12 months.

MAZDA-TOYOTA

MITSUBISHI

NISSAN

SUBARU

TOYOTA

HONDA

GM/HONDA – FUEL CELL SYSTEM MANUFACTURING LLC (FCSM)

MAZDA

MAZDA-TOYOTA

MITSUBISHI

NISSAN

SUBARU

TOYOTA