Japanese-brand automakers pursue progress with unwavering grit and a collaborative spirit of partnership. They recognize and embrace that progress means playing the long game, where advancing forward can be incremental, and also being ready for revolutionary advancements. Japanese-brand automakers focus on constantly delivering more to its U.S. workers, consumers and communities they serve, which in turn has outsize impacts on the larger U.S. economy, society and automotive industry. The drive to push forward is instilled in everything they do including the use of innovative tools to design future mobility options, advancing the consumer experience, the implementation of new carbon reduction efficiencies across facilities and operations, and their enduring commitment to supporting community partners.

At the heart of this pursuit are the people that power it. Japanese-brand automakers are made up of a multitude of people and teams that build on yesterday’s effort and plan for follow-through on tomorrow’s success. These automakers celebrate and encourage diversity of thought and individual initiative and channel this into outcomes that are good for all. And, progress is not taken for granted. That is why we celebrate and honor their milestones- millions of vehicles produced, consistent support for various causes and community organizations, as well as new initiatives. Japanese-brand automakers continue to use their decades of experience in the United States to strive to find new opportunities to lead, grow and give back.