Japanese-brand Automakers are at the Forefront of High-Tech Automotive Innovation

The spirit of innovation is at the heart of Japanese-brand automakers’ U.S. operations. Since establishing their first U.S.-based R&D and design facilities in the 1970s, JAMA members have driven innovation in critical vehicle technologies and focused on developing advanced vehicles to meet the needs of American drivers and families. Their deep investments in this arena have supported and strengthened the development of regional innovation hubs throughout the U.S.

R&D Employment

50 Models Designed or Developed in the U.S.

Honda Odyssey
Honda Passport
Honda Pilot
Honda Ridgeline
Acura NSX
Acura RDX
Acura MDX
Acura TLX

CX-3
CX-5
CX-9
CX-30
Mazda 3
Mazda 6
MX-5
MX-30

Altima
Frontier
Kicks
Leaf
Maxima
Murano
NV
NV200
Pathfinder
Rogue
Sentra
Titan
Note
Versa
Versa Sedan
Infiniti QX50
Infiniti QX60

4Runner
Avalon
Avalon Hybrid
 Camry
Corolla
Corolla Hybrid
Corolla Cross
Corolla Cross Hybrid
Highlander
Highlander Hybrid
RAV4 Hybrid
Sequoia
Sienna
Tacoma
Tundra
Toyota Venza
Lexus ES

Advancing Vehicle Technology, Boosting U.S. Competitiveness

Honda engineers introduced the world’s first passenger front airbag designed to address the issue of severe brain trauma commonly associated with angled frontal collisions.
Nissan’s Seamless Autonomous Mobility (SAM) was developed in conjunction with NASA and works to address critical components of the human-machine interface. This technology, which can help all autonomous vehicles learn and function more smoothly, will help make it possible for society to see the full benefit of AVs.
During the COVID-19 pandemic, the Toyota R&D team in Michigan worked remotely to make final changes to a new minivan.
Honda, Toyota, and others are collaborating with the Tampa Hillsborough Expressway Authority to expand the deployment of vehicle-to-everything (V2X) technology and create connected, safer roadways.
Honda associates use virtual training software to perfect their techniques.
Toyota and Iwatani Corporation are collaborating to expand the number of open retail hydrogen fueling stations in Southern California by 25 percent.
The Toyota Mobility Foundation (TMF), Energy Systems Network (ESN) and the Indiana Economic Development Corporation (IEDC), joined with May Mobility to launch a free autonomous shuttle service in Central Indiana.
Toyota Research Institute committed an additional $36 million over the next four years to its Accelerated Materials Design and Discovery collaborative university research program, which uses AI to find new materials for emissions free mobility.
Toyota established two new global funds to invest an additional $300 million in companies that explore emerging technologies and innovative solutions for carbon neutrality.